Art Direction

On Our Sleeves

The On Our Sleeves campaign launched on World Mental Health Day in order to break stigmas related to children’s mental health, provide resources for families and raise support for behavioral health research at Nationwide Children’s Hospital.

The photography showcases children and teens with illustrated icons that resemble tattoos. The icons symbolize various thoughts and feelings related to mental health.

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Omni-channel approach

From social media to downtown billboards to newspaper ads, On Our Sleeves reached a broad audience.

Credits: Megan Rodriguez – graphic design, concept development, illustration (check out her work https://megrodrig.com/). Marcie Richardson – graphic design, hand-lettering, social media graphics (check out her work https://marcie-richardson.squarespace.com/). Photography by Brad Smith and photo-retouching by Bender & Bender.